Welcome, Level Up attendees! Everything from our workshop lives on this page: the prompts, the template, the links, and your next steps. Bookmark it, use it, share it — and keep climbing.
Start Here
- SLIDES — download the slides from the LevelUp Workshop
- Claude — create your free account (2 minutes, free is all you need)
- Claude for Chrome — the official browser extension, so Claude can work right inside Google Chrome (e.g., ask Claude about any webpage you’re reading without switching tabs)
- Claude Desktop — install the free desktop app so Claude can work alongside you right on your computer
The 4-Part Prompt Template (Level 2)
Copy, paste, and fill in the blanks. This one template puts you ahead of roughly 9 out of 10 business owners:
1. ROLE: "You are a top 1% expert in [your field]." 2. CONTEXT: "Here is my business, my customers, my situation: [tell it everything]" 3. CONSTRAINTS: "Here is what is off the table: [budget, time, no-go areas]" 4. THE MAGIC LINE: "Ask me clarifying questions one at a time until you are 95% confident in your answer."
The 3 Sparring Prompts (Level 3)
Don’t use AI to get answers — use it to find the questions you should have been asking:
"Be my toughest critic. Rip this apart." "What assumptions am I making that aren't backed by data?" "Be a skeptical investor reviewing my pricing."
Memory + Projects (Level 4)
Stop re-introducing yourself to your assistant every morning. Create a Claude Project called “[My Business] HQ”, write 5–8 lines of instructions (what I sell, who I serve, my voice, my constraints), and upload one document — your price list, service menu, or About page. Every future chat starts already knowing your business.
Learn it free: Claude 101 — Anthropic’s beginner course on Claude’s core features, including Projects.
Claude Skills (Level 5)
Teach Claude HOW you do things — once. Your proposal format, your pricing rules, your brand-voice checklist become reusable Skills it follows the same way every time. Projects = what it knows. Skills = how it works.
Learn it free: Introduction to Agent Skills — Anthropic’s official course on building your first Skills.
Scheduled Tasks (Level 6)
Turn Claude from a tool you use into staff you manage. Set up one automation this week: the Monday Marketing Hour is the highest-value starting point for a solo owner. Find it: claude.ai → left sidebar → Scheduled Tasks. (Requires Claude Pro.)
Four automation recipes to start with:
- Monday Marketing Hour — start the week with a ready-made content plan and drafts in your voice.
- Inquiry Follow-Up Sweep — catch every unanswered lead and draft warm replies so none slip through.
- Review & Testimonial Harvester — gather fresh reviews and turn them into ready-to-post testimonials.
- Mini Performance Report — a short weekly snapshot of what’s working so you can decide what to do next.
MCPs & Connectors (Level 7)
Connectors — built on MCP, the “USB port of AI” — plug Claude into your real tools: your email, your calendar, your files, your browser. This is where a chat becomes a system that works for you.
Learn it free: Introduction to Model Context Protocol — Anthropic’s official MCP course.
Try these connector prompts:
- “Claude, find every inquiry email I haven’t answered in 5 days and draft warm replies in my voice.”
- “Claude, turn this week’s tips into a branded carousel in my Canva.”
- “Claude, which product made me the most money last quarter?”
Useful Links
- All free Claude courses by Anthropic (anthropic.skilljar.com) — Claude 101, AI Fluency, Introduction to Claude Cowork, Agent Skills, and MCP
- Your AI Collaboration Profile — my free 25-question quiz: get your personal AI working style and a custom prompt to feed Claude
- AI & Marketing Research with Dr. Eva Wolf — my podcast: Spotify · Apple Podcasts · Amazon Music
- Women Build AI on Skool — a free community of 3,000+ women building with AI. Join us — I contribute and mentor there.
Your Second Brain: The 5-Folder Starter Vault (The Peak)
Download Obsidian (free and private — your notes stay on your computer) and create these five folders:
- My Voice — beliefs, hot takes, how I say things
- My Offers — services, pricing, packages
- My Clients — FAQs, objections, wins and testimonials
- My Methods — how I do the work, step by step
- Ideas — content seeds, observations
Your first note: “3 things I believe about my industry that most people get wrong.” Drop it into your Claude Project — your second brain is live.
The 30-Day Challenge
One note a day. Thirty days. Each note takes about 3 minutes. In 30 days, your second brain will know more about your business than any employee you could hire. AI read the whole internet — it has never read YOU. Feed it.
Keep Climbing with Me
Want help building your second brain, your AI systems, or your team’s AI skills? I offer hands-on training and consulting for business owners. Reach me at hello@bigplans.media — or start with the AI Collaboration Profile quiz.
Downloads (the printable template, the pyramid, and the 16 Ways to Put AI to Work sheet) are being added this week — check back soon.
Your First 7 Days
- Day 1: Ask one real question using the 4-Part Template.
- Day 2: Create your Claude Project.
- Day 3: Download Obsidian, create 5 folders.
- Day 4: Write your first note.
- Day 5: Connect Gmail or Drive.
- Day 6: Set up one Scheduled Task.
- Day 7: Start one free Anthropic course.
A note on cost: Claude’s free plan covers Levels 1–4. Scheduled Tasks (Level 6) and heavier usage need Claude Pro ($20/month).
