Research-Backed SEO + AI Search Visibility
Be Found in Google. Become Part of the Answer in AI Search.
BigPlans Media helps expert-led B2B companies, professional-services firms, and technical brands earn qualified visibility through technical SEO, research-backed content, and Generative Engine Optimization.
Work directly with Dr. Eva Wolf—combining 14 years of hands-on SEO experience, a 30x website-traffic growth result, and doctoral-level expertise in AI, B2B marketing, consumer behavior, and quantitative research.
No generic audit. No content farm. No unsupported ranking promises.
Operator Experience
I grew search traffic before GEO had a name.
I did not learn SEO from a weekend course. I spent 14 years applying it while building and marketing a complex B2B technology company. Through sustained SEO, useful educational content, technical improvement, and digital authority-building, I grew daily website traffic from roughly 50 to roughly 1,500—a 30x increase.
That experience came from the operator’s seat: attracting technical buyers, explaining unfamiliar technology, supporting sales, and building a credible brand in a competitive category.
Today, I combine that practical experience with doctoral research, marketing analytics, and an ongoing review of emerging AI-search and consumer-behavior research.
Built and marketed a seven-figure technical B2B company, translating complex products into content buyers could understand and trust.
Completed original doctoral research on AI-generated B2B advertising with 394 business decision-makers.
Combines site structure, search strategy, analytics, research evaluation, and clear buyer-focused writing in one engagement.
The Search Behavior Shift
Your buyers now search in two different ways.
Traditional search remains essential when buyers want to find a company, reach a website, compare providers, or take a commercial action. AI-powered search is increasingly used for longer, more contextual questions involving advice, interpretation, and comparison.
A recent observational study of 848 real search episodes found that AI-search queries averaged 11.11 words, compared with 4.13 words in traditional search. Advice-seeking searches were also more likely to occur in AI-powered search, while purchase-related searches remained heavily concentrated in traditional search.
Your website therefore has to do two jobs:
- Rank and convert when a buyer searches through a traditional search engine.
- Provide clear, credible, retrievable information when a buyer asks an AI system for advice or recommendations.
Source: Garlough-Shah et al., “Consumer Engagement With AI-Powered Search Engines: Implications for the Future of Search Advertising Research and Practice,” Journal of Advertising Research, published online in 2026.
Methodology note: The study observed 848 search episodes from 52 participants. Its results are useful directional evidence, not a permanent universal benchmark.
The F.A.C.T. Search Visibility Framework
Search visibility should be findable, answer-ready, credible, and tied to a transaction.
BigPlans Media approaches SEO and GEO as one connected system. Technical discoverability matters. Content quality matters. Source credibility matters. The path from attention to a lead matters.
Make the website easy for search engines to crawl, index, interpret, and navigate. This includes technical SEO, site structure, internal linking, metadata, page relationships, mobile performance, and indexation controls.
Build pages around complete buyer questions, comparisons, objections, and decisions—not only isolated keywords. Give readers a clear answer, supporting detail, and logical next step.
Support important claims with appropriate primary sources, peer-reviewed evidence where relevant, first-party expertise, transparent authorship, current dates, and defensible interpretation.
Connect visibility to a useful commercial action: a call, assessment, consultation, quote, demo, download, or purchase. Measure qualified traffic and pipeline—not just rankings.
The objective is not to attract everyone. It is to become visible and persuasive at the moments when a qualified buyer is forming a decision.
Source-Worthy Content
A citation is not evidence until someone evaluates it.
Anyone can paste references into AI-generated copy. The more difficult work is determining whether a source actually supports the claim being made. As a trained researcher, I evaluate the study design, sample, measures, statistical results, limitations, recency, and applicability before translating a finding into marketing content.
That allows BigPlans Media to create content that is not only well sourced, but useful, accurate, understandable, and commercially relevant. For highly specialized industries, I combine this research process with the knowledge of your internal subject-matter experts.
- Not citation stuffing.
- Not 100 generic AI articles per month.
- Not pretending an opinion is a proven ranking factor.
- Not hiding uncertainty when the evidence is still emerging.
- Clear answers to real buyer questions.
- Accurate synthesis of relevant evidence.
- Original expertise and first-party insight.
- Technically accessible, well-structured pages.
- Content buyers can understand and decision-makers can trust.
Citations do not guarantee that an AI system will select or reference a page. They strengthen transparency and defensibility when the source and interpretation are genuinely relevant.
SEO + GEO Services
What BigPlans Media can improve
Identify crawl, indexation, structure, metadata, internal-linking, duplication, mobile, performance, and technical-content issues that prevent important pages from being found or understood.
Crawl and indexation review · Site architecture · Internal links · Metadata · Canonicals and redirects · Structured data where appropriate · Mobile and page performance · Search Console review
Identify the commercial searches, complete questions, comparisons, objections, and decision situations that qualified buyers use across traditional and AI-powered search.
Keyword and query research · Commercial-intent mapping · Competitor gap analysis · Long-tail and conversational questions · Topic and page architecture · Local or national opportunity analysis
Create or improve service pages, comparison pages, expert guides, original frameworks, FAQs, case material, and research-backed articles that demonstrate real expertise rather than repeating commodity information.
Primary and peer-reviewed sources · Expert interviews · Statistics and evidence · Clear source attribution · Original analysis · Author and update information · Human review of all claims
Improve how clearly the website defines the company, services, audience, expertise, and answers so AI-powered search systems have accurate, accessible material to retrieve and summarize.
Representative AI-search prompt testing · Brand and service clarity · Advice-seeking content gaps · Answer-focused page structure · Entity consistency · Citation and mention snapshots · Source transparency · AI-referral review where data are available
Note: AI outputs can vary by platform, user, time, and prompt. Visibility testing is a snapshot, not a guarantee.
Connect search visibility to business results by improving offers, calls to action, lead forms, booking paths, and reporting.
GA4 and Search Console review · Conversion-event tracking · Qualified landing-page traffic · Calls and form submissions · Booked meetings · AI referral traffic where identifiable · Content-assisted conversions · Prioritized reporting tied to business value
Research-Backed SEO + AI Search Visibility Diagnostic
The fastest place to begin is not a twelve-month retainer. It is a clear baseline that identifies what is blocking visibility, where the highest-value opportunities exist, and what should be done first.
What the diagnostic includes
- Technical crawl and indexation review.
- Review of current organic visibility.
- Search-intent and high-value query opportunities.
- Competitor and content-gap analysis.
- Representative AI-search visibility tests.
- Review of brand, service, and entity clarity.
- Research, evidence, authorship, and authority gaps.
- Conversion-path and call-to-action review.
- Prioritized 90-day implementation roadmap.
- Live executive briefing with Dr. Eva Wolf.
You will receive clear priorities—not a 70-page automated export with no explanation of what matters.
This is a paid diagnostic. Scope and investment are confirmed before work begins.
Request the Search Visibility Diagnostic
Designed for companies prepared to implement the findings.
How the Work Progresses
From visibility problem to measurable action
Establish what search engines, AI systems, and buyers can find and understand today.
Rank opportunities by commercial intent, probable impact, effort, evidence strength, and implementation dependency.
Correct technical issues and build the pages, answers, evidence, and conversion paths required to compete.
Track visibility, qualified traffic, leads, booked conversations, and changes in how the brand appears across search environments.
A Strong Fit
Best suited to companies with real expertise and underdeveloped visibility
- Your company sells a complex or high-consideration service.
- Your expertise is stronger than your current website communicates.
- Search traffic is stagnant, inconsistent, or poorly qualified.
- Competitors with weaker expertise appear more visible.
- You need both technical SEO and credible content.
- Your buyers ask detailed questions before contacting a provider.
- You want a strategy grounded in evidence rather than trend-chasing.
- You are prepared to implement the recommendations.
- You want guaranteed first-place rankings.
- You want hundreds of generic AI articles with minimal oversight.
- You are looking for a one-time keyword list with no implementation.
- You are unwilling to involve internal subject-matter experts.
- You want traffic without a clear offer or conversion path.
- You expect stable AI citations from a platform that changes dynamically.
Operator + Researcher
Why work directly with Dr. Eva Wolf?
I have spent much of my career translating complex ideas into business action. As the founder and CEO of a B2B 3D-technology company, I worked directly across SEO, content, product education, customer acquisition, partnerships, sales enablement, and digital growth.
I later completed a Doctor of Business Administration focused on AI-generated personality-targeted advertising in B2B marketing. My dissertation involved an experimental study of 394 B2B decision-makers and examined message relevance, perceived persuasiveness, and click-through intention.
I am also a marketing professor and the founder of BigPlans Media’s AI Marketing Research Radar, where I review emerging research involving AI, marketing, search, psychometrics, and consumer behavior.
That combination allows me to approach search from both sides:
- The technical and commercial realities of growing a business.
- The research discipline required to evaluate evidence and communicate accurate claims.
You will work directly with me—not be handed to an anonymous junior account manager.
Questions Buyers Ask
Frequently asked questions
GEO stands for Generative Engine Optimization. It involves making a company’s expertise easier for AI-powered search systems to retrieve, understand, accurately summarize, and potentially reference. GEO builds on sound SEO; it does not replace it.
SEO traditionally focuses on helping webpages become crawlable, indexable, relevant, and visible in search-engine results. GEO places additional emphasis on the complete questions people ask AI systems, the clarity of the answer, source transparency, entity understanding, and whether content can be accurately summarized. The strongest strategy supports both environments.
No. A bibliography is not a ranking guarantee. Relevant sources can strengthen accuracy, transparency, and trust, but no ethical consultant can promise that an AI system will cite a particular page. The controllable work involves technical accessibility, useful answers, accurate sourcing, original expertise, and clear communication.
No legitimate SEO consultant can guarantee a specific ranking. Search visibility depends on competition, site history, technical condition, content quality, authority, implementation, and changing platform systems. BigPlans Media provides a documented strategy, executes controllable improvements, and measures results.
Yes. BigPlans Media can create or improve service pages, comparison pages, expert guides, research-backed articles, FAQs, and other authority content. AI may assist parts of research and production, but strategy, source evaluation, claims, citations, and final content are human reviewed.
No. The research supports the answer; it should not bury the answer. Content is written in clear language for buyers and decision-makers, with direct conclusions, practical implications, and appropriate supporting evidence.
Some technical and conversion improvements can be implemented quickly. Organic authority and competitive search visibility generally compound over time. Timing depends on the condition of the site, competition, market demand, implementation pace, and the work required.
BigPlans Media is best suited to expert-led B2B companies, professional-services firms, technology businesses, technical-product companies, and organizations whose real expertise is not adequately represented online.
BigPlans Media is based in Coral Gables, Florida, and works with clients locally and nationally.
Most engagements begin with a paid SEO + AI Search Visibility Diagnostic. The diagnostic establishes the baseline, identifies the most commercially valuable gaps, and produces a prioritized 90-day roadmap.
Your expertise should be easier to find—and harder to overlook.
Let’s identify where qualified buyers are searching, what your website fails to answer, and what it will take to improve visibility across traditional and AI-powered search.
Book a 20-Minute Search Visibility Call
Bring your website URL. We will begin with the questions that matter to your buyers and your business.
Prefer to send details in writing first? Use the contact page.