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Prompt Engineering for Digital Marketers: Master AI-Powered Strategy
🎯 Section 1: Why Prompt Engineering Matters
Lesson 1: Introduction to Prompt Engineering for Marketers
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Lesson 1: Introduction to Prompt Engineering for Marketers
3 Topics
Topic: Welcome + Why Prompt Engineering Matters (0:00)
Topic: What Are AI, LLMs, and Transformers? (2:00)
Topic: How ChatGPT Works + Hallucinations (4:00–8:00)
🤖 Section 2: Prompt Engineering Fundamentals
Lesson 1: Core Prompting Styles (with Examples)
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Lesson 1: Core Prompting Styles (with Examples)
3 Topics
Topic: What Is Prompt Engineering? (9:00)
Topic: Why It’s a Key Marketing Skill (12:00)
Topic: The 6 Prompt Types:
🧠 Section 3: Advanced Techniques – Knowledge Protocol Engineering (KPE)
Lesson 1: What is KPE and Why It Matters
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Lesson 1: What is KPE and Why It Matters
3 Topics
Topic: KPE Overview (29:00)
Topic: 3 Curves of AI Evolution (Scale → RAG → KPE) (33:00)
Topic: Encoding Marketing Strategy into ChatGPT (39:00–43:00)
📚 Section 4: Research-Based Prompting
Lesson 1: Train Your AI with Academic Insights
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Lesson 1: Train Your AI with Academic Insights
2 Topics
Topic: Using Google Scholar to Find Frameworks (43:00)
Topic: Downloading and Applying Peer-Reviewed Models (47:00–51:00)
🛠️ Section 5: Putting It All Together
Lesson 1: Build and Use Your Own AI Marketing Assistant
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Lesson 1: Build and Use Your Own AI Marketing Assistant
3 Topics
Topic: Saving & Recalling Protocols (55:00)
Topic: Long-Term Memory & Organization Tips (59:00)
Topic: Bonus Tools – LangChain, LlamaIndex, Hosting (1:05:00)
Lesson 2: Final Thoughts + How to Keep Practicing
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Lesson 2: Final Thoughts + How to Keep Practicing
3 Topics
Topic: Becoming Prompt-Proficient
Topic: Career Skills & Job Roles in Prompt Writing
Topic: Final Reflections (1:08:00)
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Topic: KPE Overview (29:00)
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