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Prompt Engineering for Digital Marketers: Master AI-Powered Strategy

🎯 Section 1: Why Prompt Engineering Matters

Lesson 1: Introduction to Prompt Engineering for Marketers

Topic: Welcome + Why Prompt Engineering Matters (0:00)

Topic: What Are AI, LLMs, and Transformers? (2:00)

Topic: How ChatGPT Works + Hallucinations (4:00–8:00)

🤖 Section 2: Prompt Engineering Fundamentals

Lesson 1: Core Prompting Styles (with Examples)

Topic: What Is Prompt Engineering? (9:00)

Topic: Why It’s a Key Marketing Skill (12:00)

Topic: The 6 Prompt Types:

🧠 Section 3: Advanced Techniques – Knowledge Protocol Engineering (KPE)

Lesson 1: What is KPE and Why It Matters

Topic: KPE Overview (29:00)

Topic: 3 Curves of AI Evolution (Scale → RAG → KPE) (33:00)

Topic: Encoding Marketing Strategy into ChatGPT (39:00–43:00)

📚 Section 4: Research-Based Prompting

Lesson 1: Train Your AI with Academic Insights

Topic: Using Google Scholar to Find Frameworks (43:00)

Topic: Downloading and Applying Peer-Reviewed Models (47:00–51:00)

🛠️ Section 5: Putting It All Together

Lesson 1: Build and Use Your Own AI Marketing Assistant

Topic: Saving & Recalling Protocols (55:00)

Topic: Long-Term Memory & Organization Tips (59:00)

Topic: Bonus Tools – LangChain, LlamaIndex, Hosting (1:05:00)

Lesson 2: Final Thoughts + How to Keep Practicing

Topic: Becoming Prompt-Proficient

Topic: Career Skills & Job Roles in Prompt Writing

Topic: Final Reflections (1:08:00)

Topic: Downloading and Applying Peer-Reviewed Models (47:00–51:00)

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