AI Marketing Research: Generative Recs, Frameworks & Adoption
Three new studies map where AI marketing is heading — generative recommenders, a three-bucket strategy framework, and the messy reality of adoption on the ground.
AI Marketing Research: Trust, Advice Bias & CRM ROI
Three new studies on AI in marketing show that AI content, chatbots, and CRM tools aren’t neutral — they shape brand trust, client behavior, and financial results in specific, measurable ways.
AI Marketing Research: AI Visuals, Engagement & Agent Loops
Two peer-reviewed papers unpack whether AI-generated visuals level the playing field on social media, and how AI agents are reshaping marketing decisions.
AI Advertising Research: 3 Papers Marketers Should Read
Three new papers on AI advertising research suggest that simpler personas, quality-gated ad auctions, and authentic-feeling creative outperform the more-is-better defaults most marketing teams use.
AI Marketing Research: Creativity, Personas & Agents
Three new preprints reshape how marketers should think about AI creativity, chatbot personality, and autonomous agents — with concrete tests to run before committing to defaults.
AI Marketing Research: Banking Signals, GenAI CRM & Commerce
Three new AI marketing research papers — banking engagement signals, a GenAI CRM blueprint, and AI in digital commerce — translated into what marketers can actually use.