Agencies, Churn Models & AI Disclosure: 3 New Studies
Three new studies on AI in marketing: agency survival strategies, a 96%-accurate churn model, and a widening gap in AI disclosure. What holds up — and what doesn’t.
AI Marketing Research: Gen Z Trust & Creative Deskilling
Three peer-reviewed papers on AI-driven Gen Z marketing, LLM trend monitoring, and generative AI’s effect on creative work — with honest evidence checks and practical moves.