AI Marketing Research: Gen Z Trust & Creative Deskilling
Three peer-reviewed papers on AI-driven Gen Z marketing, LLM trend monitoring, and generative AI’s effect on creative work — with honest evidence checks and practical moves.
Hybrid AI Content Beats Pure AI or Pure Human: 3 New Studies
Three new AI marketing papers converge on one pattern: hybrid human-AI workflows win on content quality, and conversational ads lift CTR 10–18% in travel.