Three papers show the customer journey is being rerouted through AI: GEO tactics that lift Perplexity citations by 37%, AI agents acting as buyers, and a working blueprint for native LLM ads.
Three new preprints reshape how marketers should think about AI creativity, chatbot personality, and autonomous agents — with concrete tests to run before committing to defaults.
Three new studies on AI chatbot persuasion, cross-domain data integration, and AI agent labor markets — with the limits marketers need to hold in mind.
